Advanced SEO techniques include:
1. Schema Markup: This is a type of microdata that you can add to your website's HTML code to help search engines understand the content on your page better. Examples of schema markup include product, event, and review schema.
2. Local SEO: This technique is used to optimize your website for local search queries. This can include creating Google My Business listings, encouraging customer reviews, and claiming local directories.
3. Technical SEO: This involves optimizing the backend of your website, such as improving site speed, mobile responsiveness, and making sure your website is free of crawl errors.
4. Link Building: This is the process of acquiring links to your website from other websites. Quality backlinks can help improve your website's search engine rankings.
5. Content Optimization: This involves optimizing your website's content for both search engines and users. This can include keyword research, meta tags, and creating high-quality, relevant content.
Some free tools that can help with these advanced SEO techniques include:
1. Google Search Console - for monitoring website crawl errors and checking your website's visibility in Google search results.
2. Google Analytics - for tracking website traffic and user behavior.
3. Ahrefs - for analyzing your website's backlink profile and identifying opportunities for link building.
4. SEMrush - for keyword research and tracking your website's search engine rankings.
5. Moz - for analyzing your website's on-page and off-page SEO performance.
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