Setting marketing goals and objectives is the first step in creating a successful digital marketing strategy. These goals and objectives provide a clear focus for your efforts, and they help you measure the success of your campaigns.
Examples of marketing goals include:
Increase brand awareness: This goal is focused on increasing the number of people who are familiar with your brand and what it offers.
Increase website traffic: This goal is focused on increasing the number of people who visit your website.
Increase sales: This goal is focused on increasing the number of products or services that you sell.
Increase customer loyalty: This goal is focused on increasing the number of customers who continue to do business with you over time.
Examples of marketing objectives include:
Increase website traffic by 20% over the next 6 months
Launch a new product and achieve $50,000 in sales within the first 3 months
Increase social media followers by 50% in the next 6 months
Increase email open rates by 15% in the next 3 months
It's important to note that goals and objectives should be Specific, Measurable, Achievable, Relevant and Time-bound (SMART) to ensure that they are clear, realistic and achievable.
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